Wholesale Lip Gloss Tubes & Empty Lip Gloss Tubes:Market insights and Buying Guide

The beauty packaging industry is experiencing a surge in demand for wholesale lip gloss tubes and empty lip gloss tubes, driven by the booming cosmetics market and the rise of independent beauty brands. According to market research, the global lip gloss packaging market is projected to grow from USD 2.3 billion in 2025 to over USD 3.6 billion by 2035, with an expected CAGR of 4.8%. This growth is fueled by e-commerce expansion, personalized product launches, and an increased focus on sustainable materials.

When it comes to materials, plastics such as PP (polypropylene), PE (polyethylene), and PET (polyethylene terephthalate) remain the most common due to their lightweight, durable, and cost-effective nature. However, more brands are turning toward recyclable plastics, aluminum, and bio-based materials for their empty lip gloss tubes to meet eco-friendly packaging demands and appeal to environmentally conscious consumers.

Capacity trends are also shaping buying decisions. Small-size tubes (under 5 ml) account for nearly 48.7% of the wholesale market share, offering portability and suitability for promotional kits or travel-size collections. The squeeze tube format, which allows easy dispensing and precise application, holds a dominant market share of 54.3%, thanks to its user-friendly design and ability to reduce product waste.

Regionally, the Asia-Pacific market is projected to grow at the fastest rate, supported by rising disposable incomes and the popularity of beauty products among younger consumers. Meanwhile, North America and Europe maintain strong demand for wholesale lip gloss tubes, especially in premium and custom-designed packaging segments.

For businesses sourcing wholesale lip gloss tubes or empty lip gloss tubes, success often depends on balancing three key factors:

1. Material Selection – Choose cost-efficient plastics or premium sustainable options based on target customers.

2. Product Sizing – Stock both small and standard capacities to meet varied market demands.

3. Regional Focus – Adapt procurement and distribution strategies to tap into high-growth regions while maintaining supply in established markets.

By aligning product design with these market insights, brands can enhance their packaging appeal, reduce costs, and capture a larger share of the competitive lip gloss segment.